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1. Product knowledge.

2. Sales techniques: Training in effective sales techniques, including identifying customer needs, product presentation, and negotiation.

3. Market analysis: Analyze the market and competitors to identify opportunities and challenges.

4. Effective communication: We train mentors to communicate effectively with sales teams and customers.

5. Objection handling: Training on common objections and how to overcome them.

6. Closing sales: We focus on teaching mentors to close deals effectively and maintain long-term customer relationships through “Ask Álvaro” (Pregúntale a Álvaro) and supporting materials in the Pasteur App.

7. Use of sales tools: Training on the use of sales tools such as CRM and sales management software.